The Ghana Football Association has announced one of Ghana’s leading online betting syndicates, betPawa as the official headline sponsor of the Ghana Premier League on Wednesday, August 3, 2022.
The three-year sponsorship deal worth $6 million was signed at a special signing ceremony held at the Headquarters of the Ghana FA in Accra.
The deal is intended to properly market and position the league to become one of the phenomena and attractive leagues in Africa.
Signing on behalf of betPawa, international superstar and betPawa stakeholder Mr. Eazi highlighted that “the company’s high appetite for growing and harnessing talents, creating opportunities, and rewarding fans across its markets are a few of the many reasons for partnering with the GFA.”
GFA President Mr. Kurt Edwin Simeon-Okraku on his part commended betPawa for the partnership. “On behalf of the Executive Council and the football fraternity in Ghana I wish to thank you for your support”.
He further pointed out that Ghana is blessed with a lot of football talents and evidence is seen through the display of soccer artistry across the various leagues.
“For the country to be able to compete fiercely and on equal footing with other talents across the globe, there is the need for companies like betPawa and corporate Ghana to contribute to complement the effort of the Government,” Mr. Okraku added.
Betting companies have recently taken an interest in Ghana football, with Betway also investing in the Women’s League. They have also worked with the Ghana League Clubs Association (GHALCA) to organise a series of seminars for Division One League clubs and Women’s Football Administrators.
The Ghana Premier League last had a headline sponsor in 2018, when Zylofon Cash agreed to a $10 million deal between the GFA and the company. However, the contract ended abruptly following financial constraint that hit the owner of Zyolofon Cash, Nana Mensah Appiah
The 2022/23 betpawa Premier League is expected to be launched on Friday, September 2, 2022, with the league kicking off on the weekend of September 9-12, 2022.
betPawa has over the years been activating a lot of Corporate Socially Responsible activities aimed at championing responsible gaming, an action which is high on the corporate agenda of the company, empowering customers to be economically independent and helping to imbibe the spirit of philanthropism in customers across its markets. These CSR activities include the Dream Maker and WIN BIG, Give Back campaigns among many others.
Betpawa now official headline sponsor for Ghana Premier League