Ghana’s biggest non-alcoholic beverage, Malta Guinness has been unveiled as the official Sponsor of the Women’s Premier League for three years in a deal worth GHS10 million beginning the 2022/2023 season.
The announcement was made official by the Ghana Football Association after signing the deal at the headquarters of the association.
Speaking to the GFA communication team after signing the contract, Marketing Director of Guinness Ghana, Estella Muzito, said “Football in Ghana is an incredible unifier which connects people from all walks of life, daily. From the street corners to the hallways of big corporates, football conversations and matches bring joy and inspire greatness among people.
She added that “Women’s football has in recent years taken its much-deserved place as a premium sporting spectacle which attracts thousands of fans and supporters.
Explaining the company’s motive to partner with the GFA, Madam Estella said they are keen to offer something good to the people globally.
“Malta Guinness’ decision to sponsor the Women’s Premier League in Ghana is in line with our mission to fuel a world of good. The incredibly talented women who play the game, the officials, the Football Association, and the fans will be energized in their support of their favourite teams and Malta Guinness will be there to refresh them all the way.”
On his part the President of the Ghana Football Association, Kurt Okraku expressed his delight about the partnership and noted the FA’s commitment to ensuring successful results.
“The leadership of the Ghana Football Association has shown commitment to the growth of the Women’s Football for which reason we increased the number of participating teams from 16 to 20. Another timely intervention from the GFA was to supply free footballs and other valuable equipment to these clubs. We enrolled players on the YEA for monthly allowances and also made the matches in the Women’s Premier League available on Max TV.
“I am filled with joy announcing this landmark agreement with Malta Guinness. I would like to thank the management of Guinness Ghana for believing in my leadership and choosing to work with us. The Ghana Football Association will continue to project our brands to make it attractive to corporate Ghana and the world at large. In passing, I want to call on other companies to emulate this example and come on board to help develop and grow the sport,” Mr. Okraku explained.
Adding more to it, the Corporate Relations Director of Guinness Ghana, Sylvia Owu-Asunkomah expressed delighted to partner the GFA and describing it as a dream of bringing back the love of the women’s game come true.
“Guinness Ghana has a long-standing history of supporting football in Ghana. Today, we are excited to yet again, chart a new partnership with the GFA with this agreement to are committed to the progressive portrayal of women across all spheres of life and this sponsorship with our premium brewed nonalcoholic brand, Malta Guinness, is just one of the ways to illustrate that commitment.
“As a business committed to championing inclusion and diversity across our entire business, we want to ensure that culture permeates every aspect of our communities and sports. This partnership is the ideal opportunity to offer our women athletes the platform to showcase their greatness and can-do spirit; an ideal that drives at the core of what Malta Guinness is,” She concluded.